The notion of a global fashion industry is a product of the modern age. Prior to the mid-19th century, most clothing was custom-made. It was handmade for individuals, either as home production or on order from dressmakers and tailors.



Technology plays a large role in most aspects of today's society. Technological influences are growing more apparent in the fashion industry. Advances and new developments are shaping and creating current and future trends. 

A person's needs change frequently, which is why fashion trends even exist. An important factor to take into consideration when thinking of consumers’ needs is the key demographics of the customer. 

Elements of popular culture become fused when a person's trend is associated with a preference for music, news or literature, fashion has been fused every MAJOR REBEL collection.



MAJOR REBEL commonly known as MR, is a fashion line founded by duo enigmatic designer, Chika Riznia and Akbar de Wighar.

Today the company designs ready-to-wear and custom products while also maintaining its tradition as a creator.